'Shrinkflation' accelerates globally as manufacturers quietly shrink package sizes

Bottles of Gatorade are pictured in Glenside, Pa. on Monday. PepsiCo recently began phasing out the 32-ounce Gatorade bottles in favor of 28-ounce ones, which are tapered in the middle to make it easier to hold them. The changeover has been in the works for years and isn't related to the current economic climate, PepsiCo said. (Matt Rourke/AP)

It's the inflation you're not supposed to see.

From toilet paper to yogurt and coffee to corn chips, manufacturers are quietly shrinking package sizes without lowering prices. It's dubbed "shrinkflation," and it's accelerating worldwide.