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Amy Serafin

'Showcase how neurotic you are': ATRA's furniture wants you to experiment beyond the care label

W ATRA Architecture Porsche
ATRA.

'Care Instructions' could be thought of as the relationship between an object and its owner—anything from ensuring that a white sofa remains pristine to curing insomnia in a lounge chair. The design and architecture studio ATRA demonstrates both (and more) in Paris this week, during an exhibition called CARE INSTRUCTIONS.

Based in Mexico, ATRA started producing furniture in 2014, but Europeans are just starting to discover the ultra luxurious designs by the company's Swedish-Mexican founder, Alexander Díaz Andersson. Neofuturist seating, tables, and lamps feature lines inspired by nature, and noble materials such as onyx, travertine, aged brass, and alpaca. Everything is made by over 100 master artisans in an atelier in Mexico City.

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