Whether or not it was the prescription sports bras that led the Lionesses to victory on Sunday night, the term remains “a new and under-reported phrase for a lot of women playing sport or doing exercise”, says Priya Downes, founder of sustainable underwear brand Nudea.
A step up from a regular bra fitting, a “sports bra prescription” is comparable to the sort of gait analysis you might get when buying a running shoe: watching how a player moves and then matching them with the right type and size of bra. In the case of England’s winning goalscorer Chloe Kelly, this appears to be a Nike Dri-Fit Swoosh, which she plans to frame.
