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The Guardian - UK
The Guardian - UK
Lifestyle
Chloe Mac Donnell

Show goes on for Ralph Lauren as fashion reels from Trump tariffs

Models at the Ralph Lauren Fall 2025 show
The Ralph Lauren fall 2025 show was a glamorous diversion from the ‘tariffpocalypse’. Photograph: Evan Agostini/invision/AP

Two weeks after Donald Trump announced his “liberation day” tariffs, the fashion industry finds itself in turmoil as it tries to navigate the chaos unleashed.

Some are calling it the “tariffpocalypse”, with the sector bracing itself for a global trade war, snarling up supplies and hiking costs, alongside plummeting consumer confidence.

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