
Strategy (MSTR), previously known as MicroStrategy, is now a leveraged Bitcoin (BTCUSD) proxy, essentially putting its enterprise analytics and mobility software business in the backseat.
Strategy began its pivot to a Bitcoin-based model under Executive Chairman Michael Saylor in August 2020. The former CEO has been very vocal about his preference for Bitcoin, calling it “digital gold” and a hedge against inflation. Now, under the watch of CEO Phong Le, the company has completely rebranded itself as a Bitcoin Treasury company.