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Pathikrit Bose

Should You Buy STUB Stock After the StubHub IPO?

Founded right at the start of the millennium in 2000, StubHub is set to debut on the exchanges tomorrow, Sept. 17. Set to trade under the ticker “STUB,” StubHub is the foremost name when it comes to secondary ticket sales. It operates an online marketplace for buying and reselling tickets to live events such as sports, concerts, theater, etc. It allows sellers (from individuals to brokers) to list tickets and buyers to purchase with protections (such as guarantees).

Current CEO Eric Baker has had quite a journey with StubHub, which he co-founded with Jeff Fluhr. After being removed by the board, he went on to establish another secondary ticketing platform in Europe called Viagogo, as StubHub went on to be sold to eBay (EBAY) in 2007 for $310 million. Eventually, Baker made a comeback at StubHub after Viagogo acquired it in 2019 from eBay for roughly $4.05 billion.

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