Should You Buy Booking Stock Before Its 25-1 Stock Split?

Stock splits have quietly come back into focus on Wall Street over the past year or so, as a mix of mega-cap leaders and long-term compounders use them to lower share prices on paper and attract more everyday investors. In 2024, more than a dozen brand-name companies, including Walmart (WMT) and several AI-driven names like Nvidia (NVDA) and Broadcom (AVGO), either completed or announced forward splits. 2025’s first big split was O’Reilly Automotive’s (ORLY) record 15‑for‑1 move, which was meant to make shares easier to own for employees and regular investors.

Booking (BKNG) now fits right into this stock-split story. The company has approved a 25‑for‑1 forward split, effective April 2, that will take BKNG stock’s share price from the roughly $4,000 range to a more manageable level for investors who like holding whole shares instead of fractions. With institutional buying recently topping selling by nearly 3‑to‑1 in dollar terms, the split could turn improving sentiment into higher trading activity from both big funds and individual investors.