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Apple (AAPL) and innovation have always walked hand in hand. Yet in the rapid-fire race of artificial intelligence (AI), one of the world’s most valuable companies has been uncharacteristically quiet. While competitors surged forward with AI-native devices and bold LLM integrations, Apple leaned on partners like OpenAI just to stay visible. Its own Apple Intelligence barely made a dent in the public imagination.
But now, Apple seems ready to flip the script. It is reportedly preparing to enter the smart glasses market, with plans to launch AI-enabled eyewear by 2026. These glasses are expected to feature cameras, microphones, speakers, and integration with Siri, aiming to compete with Meta’s (META) Ray-Ban smart glasses and Google’s (GOOG) (GOOGL) upcoming Android XR devices.