More and more fitness brands are shifting their focus from fitness bands to fitness watches. From a business standpoint, it makes sense: smartwatches cost more, leaving a larger possible profit margin. Fitness trackers often cost $100 or less, leaving less leeway for manufacturers to add the latest features — or to make money without a subscription.
That being said, just because the market is shifting to watches doesn't mean you have to switch, too. For some people, a bulky and expensive fitness watch is overkill. Depending on the fitness tracker, you may find something compact and inexpensive is a better choice.
