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Digital Camera World

Leonie Helm

Should we be worried? TikTok's parent company just launched an AI rival to Sora

TikTok Sora ByteDance

A still from the new Jimeng AI program .

TikTok’s parent company, ByteDance, has unveiled its new AI text-to-video generator in China in the form of a new app called Jimeng AI.

In direct competition with Sora, from Microsoft-backed OpenAI, Jimeng AI enables users to generate short-form videos through text prompts – similar to the generative AI technology made popular by Sora after its release in February.

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