When The North Face athlete Alex Honnold decided to ride his bike 2,600 miles across the American West with Tommy Caldwell for a more sustainable travel approach in his new documentary The Devil’s Climb, he might have wanted to know that his sponsors were about to unveil a hybrid vehicle that would have cut weeks off their grueling journey.
We’re used to writing about the latest innovations in synthetic insulation, waterproof technology and midsoles from brands like TNF – all technology designed to help you stay protected as you go further into the backcountry on two feet. But the brand took us by surprise yesterday when it announced that its latest product isn’t a waterproof jacket or a pair of trail running shoes but instead comes with four-wheel drive.
