Get all your news in one place.
100's of premium titles.
One app.
Start reading
TechRadar
TechRadar
Philip Berne

Should I look for Black Friday smartphone deals today or wait for what’s coming tomorrow? I’ve previewed the future, here’s what I’d wait for

Apple iPhone 17 Pro Max HANDS ON.

We’re near the end of 2025, and the holiday shopping season is nearly upon us. If you need a new smartphone, are you better off buying a discounted model soon or waiting a bit longer for the next big thing? New tech always offers something new just over the horizon, but we’re at the end of the year, and new phones often launch in January, and sometimes even before the end of December.

Whether you should wait depends on two factors. First, what phone are you hoping to buy, and will that phone go on sale? Some phones, like the Google Pixel, go on sale every year around the holiday season. Other phones, like the Apple iPhone, don’t ever get much of a discount. I’ll walk you through the best deals you can expect.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.