Roblox isn’t just another video game – it’s a massive virtual universe where nearly 90 million people from around the world create, play and socialise. This includes some 34 million children under 13 who spend an average of 2.6 hours daily on the platform, making Roblox one of the most influential digital platforms for kids and teenagers.
The attraction for young people is the millions of virtual experiences they can have – from raising and dressing up virtual pets, to playing an online game of hide and seek using GPS. Kids can even develop their own games for others to play.
