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Digital Camera World
Digital Camera World
Gareth Bevan

Should Apple be worried? Xiaomi opens flagship London store as it pushes further into Europe

Xiaomi Apple London Europe Samsung
Xiaomi staff line up behind an orange ribbon at the opening of its London Stratford Westfield store.

Xiaomi has officially opened a new flagship store in London, marking another step in its expansion across Europe, and giving UK shoppers their best chance yet to get hands-on with some of the brand’s best camera phones.

Located in Westfield Stratford, the new Xiaomi Store is open from today, and it’s clearly designed to raise the brand’s profile in a market still dominated by Apple and Samsung. But, for photography fans in particular, this new store could be a big deal.

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