Shopping with AI leads to more sales than by traditional online searches – Adobe

Adobe saw AI-driven traffic grow 393% in the first quarter of this year compared with the same time last year (Alamy/PA) -

Shopping with the help of AI is now leading to more sales in the UK than those via more traditional online searches, figures suggest.

This month, shoppers clicking through to UK retail sites from AI sources were more likely to complete a purchase than those arriving after using online search engines, computer software and analytics firm Adobe said.