AI is rapidly becoming the new storefront. Instead of scrolling through pages of search results, more shoppers are asking AI assistants to recommend products, compare prices and narrow down options. But a new report argues that those same AI systems may also be quietly shaping what consumers never see.
Researchers at Columbia Law School's Center for Law and the Economy have published a report accusing Amazon and Walmart of using their AI shopping assistants in ways that make American-made products harder to find, despite the systems appearing capable of identifying them.
