We've all probably been in the predicament of going to the supermarket for one or two items and coming back with half of the shop through lucrative deals and offers that are too good to refuse.
And while some blatant tricks that supermarkets use to get you to spend more are easy to spot and ignore when paying attention, there are a number of other stealthy secrets they have in their arsenal.
From the fake smells at the bakery section, to the arrangements that some items on shelves find themselves in - there's plenty going on behind the scenes to encourage you to spend an extra couple of quid.