Cutting back on grocery bills is one of the first ways many families are relying on to combat the cost of living crisis, and discounters have seen a surge in shoppers trying to save money.
The latest figures from Barclays showed that households made further cutbacks on their weekly grocery bill last month as inflation continued to squeeze budgets to the limit.
The report shows that spending on groceries increased 7.1% in March, which is well below the latest Office of National Statistics food price inflation rate of 18.2%, with 88% of shoppers saying they were worried about the impact of rising food prices 62% trying to find ways to reduce the cost of their weekly shop.