A keen shopper has delved into the smart techniques used by a variety of stores to get customers to spend more.
Safiya Nygaard, who regularly creates video content about shopping, beauty, and various DIY hacks, has offered an interesting insight into the changing nature of the retail sector, and how this affects consumers.
In particular, Safiya explained what exactly bricks-and-mortar stores are doing to compete with the likes of online giants such as ASOS and Amazon.
