The cheapest price on Amazon may only look that way because, according to a new investigation and two sweeping antitrust cases, the company allegedly spent years pressuring brands and rival retailers to raise theirs.
A More Perfect Union investigation published this week, titled 'We Uncovered Amazon's Scheme To Inflate Prices Everywhere', lays out how the retail giant allegedly maintains its lowest-price image by forcing prices up everywhere else, so that a vendor offering a better deal on a rival site faces punishment.
