A companies logo needs to emphasise the nature of the brand and it looks like one company has designed a logo with a bit of an edge to it.
Renowned shaving company Gillette is one of the biggest companies in the country, with every bathroom cupboard probably containing a few of their razors over the years.
Which, is why it might come as a surprise that there is a hidden meaning behind the brands logo and it turns out that it's a little more cutting edge than their products.
The brands logo has been redesigned quite a few times since the company first launched in 1901 and the current design has one small feature that may have gone unnoticed, reports The Mirror.
It turns out that the small angular line in the letters G and I serve their own purpose to confirm that the iconic company actually sells sharp products.
The indent was added to the logo in 2009, as it removed the dot above the I, and is thought to represent the sharpness of the razors they sell, according to Logos World.
Experts at Logos World explained: "The developers redesigned the 'i': they removed the round dot and added an asymmetrically cut square. So with a smooth cut, they emphasized the impeccable sharpness of razors.
"An 'accidental' notch also appeared at the letter 'G': the lower right part seemed to be accidentally hit by the blade. This happens when you accidentally cut your fingertip with a well-sharpened razor."
The first logo featured the brand name with an arrow through each letter, another nod to the sharpness of razors, and then later it was simplified.
In 1974 the letters became bigger, in 1989 they went angular, and in 2009 we got the logo that remains in use today.
The shaving company is not the only brand's logo that has caught the attention of eagle eyed shoppers, after one woman was recently convinced that she had found the true name of The Range.
She took to social media to explain that she was 'baffled' as she didn't know if the real name should be The Orange, thanks to the orange circular emblem that is next to the shops name.
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