A 500g pack of Lurpak has shot up in price to an eye-watering £5 - summing up for many the cost of living crisis. The eye-watering bill is in Iceland and it is claimed just recently that pack was for sale for £3.65.
The latest shocking rise comes as it has been estimated that annual grocery bills are going to jump by £380 this year as food price inflation hits a fresh 13-year high. The latest data from Kantar has revealed that grocery price inflation jumped to 8.3% over the four weeks to June 12 - up from 7% in May and its highest level since April 2009.
Shopper Emina Ibrahim took to Twitter after spotting the steep rise for butter saying: “£5 for a tub of Lurpak butter in Iceland and it’s the same everywhere. It was £3.65 a few months ago. I had already bought a supermarket own brand last week but this caught my eye today. FIVE POUNDS FOR BUTTER! #CostOfLiving”
