TikTok can make a beauty product go viral overnight, but with the cost of living crisis tightening people’s budgets, not all of us will be able to splash out on the latest high-end products taking over our feeds.
Beauty retailer LookFantastic has noticed the demand for dupes is growing, particularly for brands like Charlotte Tilbury, with dupe searches up by 200 per cent, and ‘Dior makeup dupes’ up by 100 per cent.
For those looking for similar products that give the same bang without having to spend big bucks, the online beauty store has scoured the market to reveal the best affordable dupes of some of the most viral high-end products of 2022.
