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Liverpool Echo
Liverpool Echo
Entertainment
Emily Sleight

Shoppers rush to buy Holly Willoughby's 'pure sunshine' £35 M&S dress

Holly Willoughby has returned to Instagram with another iconic This Morning outfit, and this time, it's high street favourite M&S.

The 42-year-old shared her outfit to Instagram - as is tradition - ahead of the ITV show and has been inundated with compliments. Shoppers were quick to praise the 'pure sunshine' M&S dress which is already selling quickly online.

The Floral Collared Knee Length Waisted Dress is priced at £35, and is currently available in sizes 14, 16, 18 and 20.

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Sharing the look with her 8.3 million followers, Holly wrote: “Morning Tuesday… see you on the @thismorning sofa at 10am… @iamginodacampo is back!!!!!! Can’t wait #hwstyle dress by @finerylondon. Shoes @stevemaddenuk."

On the M&S website, the full product description for the dress reads: "With its striking floral print, this Finery London dress is a statement style for warmer weather. It's cut to a regular fit with an empire line, for a flattering waisted silhouette. Shirred cuffs bring a touch of volume to the short sleeves, while a knee-length hem adds to the breezy feel. The collared neckline and front button fastening are a smart touch. This design is cut to a form-fitting shape, so if you’re looking for a more relaxed fit, we recommend choosing the next size up."

The dress is in a regular fit with zip fastening and is unlined. Holly Willoughby paired the dress with some strappy nude neels.

In the Instagram comments, one shopper said: "That dress!!!! [loveheart eye emoji]."

A second comment read: "Pure sunshine [sun emoji]."

A third Holly fan said: "Holly you look absolutely fabulous as ever, stay strong, sending biggest caring hugs xxxx"

A fourth comment read: "Beautiful work [loveheart emoji]."

Shoppers can purchase the £35 dress here, but it is selling fast.

Similar dresses to this include this River Island Leopard Print Frill Maxi Dress for £50.

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