Shoppers returning to brands as cost-of-living pressures ease – Premier Foods

Consumers are once more buying brands, Premier Foods has said (Premier Foods/PA) - (PA Media)

Consumers feeling more confident as cost-of-living pressures ease have led to a switch from own-label products to brands, Mr Kipling and Loyd Grossman owner Premier Foods said.

The Hertfordshire-based food giant said its branded products sold particularly well over the first half of the year.