Eurovision fans have caused a frenzy online after spotting a song-contest themed cheese product in supermarkets.
One fan took to Twitter to share a Eurovision-branded Philadelphia light cheese tub she found on the shelves at Asda. The baby blue and white packaging had the Eurovision logo, complete with the blue and yellow hues of the Ukrainian flag, at the top of the tub.
Posting a photo of her find to the social media platform, @ESCAlice_ wrote: "Babe what’s wrong? You’ve barely touched your Eurovision Song Contest 2023 Philadelphia light cream cheese".
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In response to another fan, she added that she had seen the product in Asda, while a friend had spotted the same branding in a Morrisons. Other Eurovision fans were quick to share their excitement over the themed cheese packaging. @scottygb tweeted: "BUYING THIS NOW" while @scarlettsals added: "I want this and I want it now".
@GastroGays declared: "Will eat nothing but Philadelphia for the next 2 months" while @EurovisionHood asked: "Like why?! But we need #ESC2023 #Eurovision #Eurovision2023". Tagging a friend, @timwncfc wrote: "*adds Philadelphia to his Eurovision party shopping list*" and @ESC_Maneskin admitted: "I need to buy this just for the container".
A spokesperson for Philadelphia said: “To celebrate our sponsorship of the Eurovision Song Contest 2023, we are excited to be launching limited-edition pack designs across our 280g Original, 280g Light, 165g original and 165g Light packs nationwide.
"We will also be launching an exciting competition to help Philadelphia fans get into the spirit in the run up to the contest. Consumers across the UK and Ireland could be in with a chance of winning a range of prizes, including VIP tickets to the Eurovision Grand Final and a backstage tour.
"Our competition will open on April 3, ending on May 31. You can find a full overview of the competition terms & conditions on our website."
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