Shoppers have said they are ditching their usual supermarkets in favour of a "high-end" store that now has prices "on par with the rest".
The cost of living crisis has seen supermarket prices put in the spotlight after food inflation reached a record high of 13.8% in January, according to the British Retail Consortium.
The soaring prices have led to millions of households struggling to get by. But some shoppers have said that they've been able to stick to a budget by switching to shopping at Sainsbury's.
