Throughout the cost of living crisis one of the biggest increases in expenditure many people have witnessed is the rise in the price of a weekly shop. Families and individuals across the UK have taken a number of measures to deal with this, including swapping to own brands and even changing supermarkets.
But according to The MEN, supermarket giant Sainsbury's, generally seen as one of the more expensive outlets, has seen a surge in new shoppers. Among them was mum Caitlin Rolle, who told the Manchester Evening News she has been impressed with the supermarket's Aldi price match scheme, which now covers 25% more products than last autumn.
Not only has she been impressed with the price but she has also praised the quality of the food she has been able to purchase. She said: "Sainsbury's was always the high end like M&S and Waitrose, but now they are on par with the rest.
