John Lewis’ 2022 Christmas advert has finally arrived - and viewers say it gave them an “emotional meltdown”.
This year, John Lewis has used its Christmas ad to raise awareness of children in care with the story of a middle-aged man learning to skateboard before welcoming a young teenager into the family home. It is set to a cover of Blink 182's All the Small Things by US artist Mike Geier.
The new advert, entitled The Beginner, lasts around 90 seconds. In the ad, the man is shown as he struggles painfully to master skateboarding in the build-up to Christmas. Viewers are left questioning the motive behind his perseverance until the final scene, which shows a social worker arriving at his door with young teenager Ellie, who has arrived at her new foster home carrying her skateboard.
