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Daily Mirror
Daily Mirror
Business
Saskia Rowlands

Shoppers hit by cereal price hike as cost of living crisis continues to bite

The cost-of-living crisis has made its way to the breakfast table as popular cereal brands fall victim to shrinkflation.

Families used to be able to buy a “big” box of Kellogg’s Coco Pops for £3 – but the new “mega” size has three fewer servings and is £1 dearer.

A standard pack of Shreddies is 45g lighter than it used to be but will set you back an extra 95p.

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