Lurpak has reduced the size of its block of butter by 20% even though prices of the brand have infamously skyrocketed over the last year.
The popular butter brand's, which is owned by Arla Foods, unsalted block has gone from 250g to 200g - even though prices have shot up by around 15% over the last year - the startling rise in cost has continued to make headlines over the last 12 months.
According to analysts at Trolley.co.uk, the cheapest 250g pack of Lurpak’s unsalted butter used to cost around 90p per 100g, but the cheapest 200g pack now costs £0.95 per 100g.