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TechRadar
TechRadar
Craig Hale

Shoppers feel more at risk of being scammed - and retailers are having to step up

Zendesk CX
Someone checking their credit card details online.

In its latest Customer Experience (CX) Trends Report, Zendesk has revealed that three in five (57%) consumers feel under threat of being scammed online - but retailers are working hard to negate this sentiment.

Unsurprisingly, artificial intelligence gets a bit shoutout in the report, with over two-thirds (69%) of UK CX leaders using generative AI tools to rewrite their customer journeys.

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