We all know demand for yellow sticker products has soared amid the cost of living crisis and one man's supposed haul has caused quite the debate.
The shopper shared a photo of his supposed shop to the Extreme Couponing and Bargains UK group on Facebook with the caption: "Bargain. Less than 8 quid. Took the lot as had totally empty freezer."
Some were quick to brand the man, listed as Robert John, 'selfish' for swiping so many of the products, saying it's unfair to take 'the lot' when so many people are struggling.
Read more: My £52 Asda Just Essentials food haul fed my family for an entire week
"Everyone’s struggling. To completely wipe it out is a tad selfish that’s all," said one.
"This is like toilet roll wars," said another. "We all like a bargain and great for those who can get them. However, if you can manage don't take too much then it leaves a bit for someone else. Often in Lidl there are £1.50 veg/fruit boxes. I'll only ever take one."
Yet others jumped to the man's defence, saying he can buy what he wants.
"Clear the shelves," said one. "People who have to make rude comments or tell the poster to leave for others need [to be] removed!
"Everyone is surviving, I know people who have been buying ys [yellow sticker] products for years and were in a position to buy full priced! Big deal who doesn’t love a bargain. The yellow sticker society page turned into a nasty community with people trolling others for getting plenty for their money. I really hope this group isn’t going to be the same."
Yet perhaps a row is what the shopper wanted after all, as not all is as it seems with his post, which sparked almost 4k reactions and received close to 650 comments.
In fact the photo is not even his, but was taken by the Manchester Evening News' Manchester Family to use in an article about yellow sticker shopping.
The piece focused on what we were able to find in the yellow sticker bargain sections on Easter Monday - when we saved a massive £86.38 on discounted products at Morrisons, Asda, Sainsbury's and Tesco.
Robert shared his post on Sunday, September 18, suggesting it was bargains he had picked up ahead of bank holiday supermarket closures for the Queen's funeral, yet the dates on the products prove otherwise.
Admins on the Facebook group have turned off the comments on the post.
Read more of today's top stories here
READ NEXT: