The rising cost of living has meant shoppers are watching what they buy, with some even asking cashiers to stop scanning when they hit a certain amount. Some supermarkets have frozen product prices to reassure customers, while others have seen significant price hikes.
Now, to help shoppers navigate the economic crisis, Iceland has reduced prices on a selection of its everyday essential items The deal will see those who shop online be able to pick up essentials like milk, bread and butter for as low as 1p to help tackle the significant increases in the price of some budget food items, Manchester Evening News reports.
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