The rising cost of living has meant shoppers are keeping a close eye on their pennies, with some even asking cashiers to stop scanning when they hit a certain amount. Some supermarkets have frozen product prices, promising customers affordability, while others have seen significant price swings.
To help shoppers top-up their shops during the cost of living crisis, Iceland has launched a sale, reducing prices on a selection of everyday essential items to help shoppers navigate the increasing cost-of-living.
The deal will see those who shop online be able to pick up essentials like milk, bread and butter for 3p - or 1p each - to help tackle the significant increases in the price of some budget food items.
