Iceland shoppers have asked the supermarket to "please keep stocking" a new bakery treat they say is "lovely" and "delicious".
The retailer is well known for its popular products, with customers often keen to snap up everything from baked goods to pizza and desserts. And now shoppers can't stop talking about a new Iceland item.
Like other similar shops, Iceland regularly adds new items to its stock, and a recent addition is getting rave reviews online.
READ MORE: Iceland fans thrilled as iconic 90s brand snack appears in stores
Iceland's Kelly's American Style Jam Donuts are available in store and on its website. They come in packs of five and cost £1.50, or £1.25 when purchased as part of a two for £2.50 offer.
Leaving a five-star review, one happy customer said: "Best doughnuts I've had in a while! Fresh and tasty. Will keep getting these", while a second added: "My husband loves theses doughnuts, buy them every week, so please keep stocking them Iceland."
A third said: "My favourite doughnuts, lovely and soft and so tasty. Keep stocking and l will keep buying, they also stay fresh for more than one day, unlike other doughnuts which go stale very quickly".
A fourth added: "I love these Kelly’s Donuts, always fresh. They are better donuts then any other supermarket, the only thing is that you have to get in there early to get these donuts before they sell out, but yes love these donuts".
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