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International Business Times UK

Jericho Paradeza

Shoppers Are Turning to AI for Prime Day 2026 Deals, And It's No Surprise Why

Amazon Prime Day Amazon Prime ChatGPT Pexels

Amazon online shop visible on a smartphone homescreen (Credit: Sagar Soneji/Pexels)

Amazon's yearly anticipated sale event, Prime Day, takes place from the 23rd to the 26th of June, and shoppers are turning to artificial intelligence to assist with their shopping. The four-day event is known for its flood of discounts and bargains.

Jamil Ghani, vice president of Amazon Prime, said in a news release: 'Prime Day is the biggest shopping event of the year exclusively for members, whether they're looking for deals on the latest electronics, getting ahead on back-to-school shopping, or saving on fresh groceries and household essentials.'

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