Earlier today one of the UK's most popular supermarket announced plans to ban labels on 500 of its products. It is following in the footsteps of Morrisons and M&S - who have already made a similar move.
Waitrose will remove the “best before” dates from September, on items including packaged fruit and vegetables. The move is expected to eliminate millions of baskets worth of food waste, the retailer said.
It comes after rival Marks & Spencer announced it will axe "best before" dates from more than 300 fruit and vegetable products last month. Morrisons announced plans in January to remove "use by" dates on milk and encourage consumers to use a "sniff test" instead.