Mars is taking on McVitie's with a new Galaxy chocolate biscuit, but fans aren't happy how long they'll need to wait.
The company has created a milk chocolate digestive and an orange chocolate digestive, both of which will be exclusively available in Asda from December 29.
Then from March onwards, they'll be appearing in other stores and supermarkets too.
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A photo of the new packs was shared on a foodie Facebook page, where shoppers said they 'need them now' and don't want to wait until after Christmas.
"Is nowhere selling them before the 29 December?" said one. "It says coming to Asda 29th, would have liked them before Xmas."
"Would’ve been nice over Christmas to have," said another.
And there seems to be a lot of enthusiasm for the orange flavour in particular.
"OMG Galaxy and choc orange," said one, with another adding: "Imagine them orange ones dipped in a brew."
Mars Chocolate Drinks and Treats GM Michelle Frost said that despite the popularity of chocolate digestives - eaten by a third of households - branded choice is 'extremely limited'.
“There has been very little challenge to the market leader in recent years, even though research would suggest that there is space for a market challenger brand to occupy,” she said. "Particularly one that reaches different occasions and appeals to a wider spectrum of shopper demographics.
“The Galaxy brand is synonymous with great-tasting chocolate; consumers know the familiarity and quality to expect.”
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