The cost of living is rising and for many of us, our bills will increase yet again next month and further in October of this year.
In a bid to save more money, people have been cutting down on how much they're spending - and some are now specifically looking for reduced items in the supermarket to help keep the weekly bills down.
As many of us know, supermarkets are getting more expensive regardless of where you shop. But yellow sticker bargains can be found in most, if not all shops, and they can save you a fortune.
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So to save some money, one shopper has shared their tips and tricks when it comes to food shopping.
Speaking to the Mirror, Hollie Saunders, 23, says she managed to save an impressive £72 on her Morrisons shop by picking up reductions. The retail managers trolley included sausages for 15p, chicken fillets reduced to 22p and slices of topside beef for 55p.
Hollie’s total bill should’ve come to £81.70 but she only paid £9.53 - a saving of £72.17 for 28 items.
She said: "There were loads [of reductions] there. I think they might have started reducing earlier than normal because of the sheer volume. The yellow sticker area in my Morrisons is bigger than most other stores. They had tonnes there and when I arrived it looked like they had just finished reducing.
"Everything was 20p or 30p. It was all meat, so I could freeze it. I just grabbed everything I could use. I picked up food for my family as well."
Hollie says she visited her local Morrisons at around 11.30am on a Sunday - and quotes this as being the best time for reductions.
Although each store is different, Hollie says that the hours of 2pm to 3pm on Monday and Saturday are the best time for Morrisons deals but urges people to familiarise yourself with your local store and when they start to reduce.
Hollie said: "Sometimes I can go to Asda at 6pm and they have loads of discounts - but they often only reduce their food by a little bit in my store.
"My other tips are to always look at the size of products. You look at some deals, and it says two for £2, but you’ll sometimes find you can buy them both separately and get more for your money. I always buy the cheapest medicines when it comes to things like paracetamol. There isn’t often any difference compared to more expensive brands.
"I tend to buy mostly supermarket own-brand items as well and I’ve never had a problem. Pasta is pasta.
"I use Olio and Too Good To Go as well. I get really good hauls from Starbucks, Greggs and Morrisons from Too Good To Go."
Money saving tips to reduce your weekly shopping bills
Supermarket shoppers have been warned they face an annual grocery bill rise of around £180 as the cost of living crisis continues to squeeze households.
This is according to research from Kantar, released last month, which shows food prices rose by 3.8% in the four weeks to January 23 - up from 3.5% in December.
If you're looking to save money in the supermarket try the following:
- Look for discounts and voucher codes online and get on mailing lists of brands and retailers you use
- Pick up free supermarket magazines - they'll often have vouchers inside
- Try the Downshift challenge; this is where you swap branded goods for supermarket-own labels
- Meal prep to reduce impulse buys and spending on what you've already got in the cupboard
- Freeze any leftovers that can be eaten at a later date to avoid food waste
