Do you find yourself reaching for an energy drink on a daily basis? Maybe you drink them for a caffeine boost at the start of the day, to get out of that afternoon slump at work, or to help you get through a workout at the gym.
Energy drinks are becoming more ubiquitous thanks to endless promotion by social media personalities. One of the most well-known brands, Prime—which raked in $16.2 million in the first quarter of 2024—gained even more visibility after Donald Trump and Elon Musk were recently seen sipping on Prime Hydration, the company’s electrolyte drink, during the much-anticipated fight between influencer Jake Paul and former boxing legend Mike Tyson.
