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Zahra Khaliq & Sophie Finnegan

Shopper shares best own-brand versions of popular products to slash £20 off your food bill

With the cost of living crisis, many people are looking at ways they can save a bit of money and one savvy shopper has shared his best bargains.

Tom Church, who is the co-founder of the money-saving community LatestDeals.co.uk, has shared some of the best own-brand versions of popular supermarket products. He has found cheaper alternatives for a number of big brands including Cadbury, Heinz, and McCain's.

He said he has changed his shopping habits to mitigate the effects of soaring inflation and living costs and is now sharing his top tips with others. Tom said: "I’ve noticed that while lots of products have increased in price, there are still bargains to be found. Doing your homework before going to the supermarket can save you a lot of money over time."

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