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Daily Mirror
Daily Mirror
Nia Price & Zahna Eklund

Shopper demands Sainsbury's rename 'wildly inappropriate' and 'sexist' steak

A horrified Sainsbury's shopper has demanded the supermarket rename their "Big Daddy" steak after she spotted it in a shop last week - as she believes the name is "sexist and misogynistic".

Rose Robinson was left appalled when she visited her local Sainsbury's and spotted a rump steak on sale that was labelled as a "big daddy beef rump steak", and said she was "bewildered" as to the supermarket's thought process behind it.

The 38-year-old mum-of-three insisted it is "wrong and unnecessary" to involve gender when marketing generic food items, and said there were plenty of other words that could have been used to describe the steak's large size.

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