A horrified shopper has branded Sainsbury's 'big daddy' steak sexist and 'wildly inappropriate' and demanded they rename it - only for a fellow customer to suggest they call it 'Karen'. Rose Robinson nipped into Sainsbury's to grab a few bits when she spotted their 'big daddy beef rump steak' on the shelves.
The 38-year-old claims she was stopped in her tracks by the meats' 'sexist and misogynistic' name and felt completely 'bewildered' as to the supermarket's thought process behind it. The mum-of-three deemed involving gender when marketing generic food items 'wrong and unnecessary', as there are other ways its super-sized nature could have been hammered home.
The admin administrator claims she approached staff in store to offer some feedback on the 'out of place' branding before later giving the term a quick Google.
