Asda has announced it is launching a new and larger value range and will axe its Smart Price range and replace it with new Just Essentials by Asda products. It said the new budget range will comprise 300 products, a 50% increase on the current Smart Price range.
Just Essentials products will initially arrive in stores from May and be rolled out to replace Smart Price over the summer. Asda said it has designed the new range with consideration for customer concerns over the cost of living crisis.
Mohsin Issa, co-owner of Asda, said: “We understand that customers are increasingly worried about the cost of living and want help to keep their grocery bills in check, whilst still being able to buy healthy and nutritious food for their families. Our new Just Essentials range has been specifically designed with this in mind, combing our lowest prices with a much larger and more diverse range of great value products to meet all household needs.”
