Asda was this week criticised for its new low-cost range, Just Essentials, which has replaced the Smart Price line - because all the packaging is bright yellow. Some have said the design means people who buy the items are being 'poverty shamed' as the shopping will be bright and obvious in their trolley or at the till.
Mirror journalist Danielle Kate Wroe decided to try the Just Essentials range for herself, to see how much she could buy and what the quality is like. Danielle said: "I think Asda have done a great job at upgrading their Smart Price range. Gone are the days of drab and nondescript packaging, and here is the moment for bright, bold, and fun - whilst also being cheap and cheerful. I was already sold.
"They've just made it easier to shop the range without having to specifically ask for it, because it's not all in one section - it can be found in its 'usual' place in the supermarket.
