Since its 2006 launch, Shopify has slowly but surely built an $83 billion software business by “arming the rebels” – the mom and mom shops and upstart digital-native consumer brands hawking everything from floral arrangements to workout clothes online.
But its next big opportunity may be arming some of retail’s larger incumbents, from global toy brand Mattel to shoe retailer Steve Madden, and it's a huge piece of the nearly $850 billion market opportunity standing in front of the e-commerce software giant.
