Shopee has pledged more than 500 million baht in support for Thai micro, small and medium-sized enterprises (MSMEs) under a new programme aligned with the government's "Thai Chuay Thai" co-payment scheme, as the e-commerce operator seeks to deepen its role in the country's digital economy.
The initiative intends to help small merchants reduce operating costs, reach more consumers and strengthen their long-term competitiveness on digital platforms.
