Shopify (SHOP) shares rallied on Sept. 22 after Meta Platforms (META) said it will integrate the firm’s Shop Pay checkout into its newly launched personal artificial intelligence (AI) assistant, Muse. The expanded partnership will enable Muse to browse Shopify merchants and execute autonomous transactions on behalf of users via Shop Pay.
The announcement comes as Shopify stock is already staging an exciting comeback, currently up more than 50% versus its year-to-date low.