Shop staff at Dunelm have been left lost for words as children ask for basic items for Christmas as part of their charitable appeal this winter.
The home store has launched its annual Christmas appeal as the festive season approaches, in the hopes of delivering 'joy' this season - but its scheme has shed light on the reality of poverty for many children in the UK.
As the cost of living crisis continues to hit families across the country with soaring inflation rates, hiked energy bills and stagnant real wages, millions of parents will struggle to afford Christmas gifts for their children this year.
